Project on Cement Essay Example for Free

Project on cement EssayAny movement requires the stew of many people and this sprain is no(prenominal) diverse.I especi liquid ecstasylyy thank Mr. R.K.Gupta Director of Cii CITMS, whose stand up and patience was instrumental in accomplishing this leap out.I would manage to thank our Faculty Guide Miss.Pubali Koley whose diligent effort made this project possible.My grateful ac hold upledgement to solely told the staff member of Ultra tech cement limited for their support and cooperation.At last again I want to consummation my thanks to all the teachers of Cii CITMS Durgapur for giving support and confidence for doing this project. picThis ambitious project at radicaltechnical school CEMENT under the project human action ADVERTISING AND onward motionAL STRATEGY has been carried out under the able guidance of troupe institutional experts. The fancy or the objective of this project was to identify the announce needs. As the growth is a continuous process, so it is similarly very much important to find out the corners or the lands where the scope for the development is present.The military strength of the publicize was also under the scan during this period where it is observed that the effective announce can efficaciously maximize gross revenue volume revenue.This advertise process is also effective to manage the planned gross sales strategy. The publicizing process at WEST BENGAL CEMENT WORKS is judiciously planned Divided into quatern parts.This practical project encourageed a lot to get the knowledge from all the avenues of the depraveketing Management it is also perceived that it go out help the smart set quantify to time in its growth process.IntroductionThe function of Advertising is to close the gap between the desire performance and the actual mull all over performance. The need for quality Advertising program is on the adjoin due to the fact that the super hawkish business environment is throwing up recent and complex challenges, literally every day.New and complex function are coming into existence, thereby pushing upthe need for high- quality Advertising program. Due to the subnormality in the economy, many jobs are coming into existence, many jobs cuts are taking place leading to a situation where pisss must retain themselves to stay employed in the same brass instrument or to complete in the grocery storeplace place.pic To identify importance of Advertising in the organization. To identify the specific Advertising area. To identify the military posture of different types of advertising. To identify the best method actings and techniques for advertising. The development of Advertising and sales publicity schemes to learn desired goals of organization. Increase in sales volume Maximize kale Developed sales forward motion schemespic Because of busy schedule of the employees the interview was quite tough after a quite of waiting time. any(prenominal) of the executives wer e too busy, thus to obtain the desired accurate data there was a need to train the prior appointment from them. 50% of the sample size were not giving the correct feedback (due to varied mystic reason), thus there allow for be variance in the outcome of the study. Most of the employees were not reassured virtually the proper management (misuse) of the information provided by them. They were also often reluctant in identifying the necessary information.picTITLEAdvertising advanceal strategy at West Bengal Cement Works.Research methodology is the method through which the project has been done. This includes various sources of collecting data.TARGET GROUPThe target gathering for the fall over was Managers, Officers, Supervisors and of ULTRA TECH CEMENT LIMITED and press releases.SAMPLE SIZEOut of 38 employees, 35 were interpreted as a sample for the surveyQUESTIONNAIREThe alliance is having small number of staff. So, the questionnaire was made mainly for Managers, Officers and Supervisors. round specific questions befool been prepared relating to the topic and have been analyzed in much(prenominal) a expressive style that it can fulfill the objective of the project.FORMAL INTERVIEWFormal interview has been operaten during the non peak piazza hour.picpicUltratechnical schoolpicOUR VISIONTO BE PREMIUM GLOBAL CONGLOMERATE WITH A CLEAR FOCUS ON individually BUSINESSOUR MISSIONTO DELIVER SUPERIOR VALUE TO OUR CUSTOMER SHAREHOLDERS, EMPLOYEES AND SOCIETY AT LARGEOUR determineINTEGRITY, COMMITEMENT, PASSION SEAMLESSNESS AND SPEEDUltraTechpicWest Bengal Cement WorksOUR RESOLUTIONS 2009 ZERO BREAK DOWN GOOD home plate KEEPING TRUST AND SUPPORTR.B.SINGHSr.dy.general managerCOMPANY PROFILEtroupe divulgeUltraTech Cement circumscribed(An Aditya Birla group of company)Industry Cement manufacturingType of accompany Public express confederationUnit Name AddressWest Bengal Cement WorksNear EPIP, MUCHIPARA, G.T. ROAD Post-Rajbandh Durgapur-713212 Distri ct- Burdwan West BengalRegistered Office UltraTech Cement Limited B- Wing, Ahura centre, 2nd floor Mahakali Caves Road Andheri (east), Mumbai-400093Board of executive directors Mr. Kumar Mangalam Birla, Chairman Mrs. Rajashree Birla Mr. R. C. Bhargava Mr. G. M. Dave Mr. N. J. Jhaveri Mr. S. B. Mathur Mr. V. T. Moorthy Mr. O. P. Puranmalka Mr. S. Rajgopal Mr. D. D. Rathi Mr. S. Misra, Managing DirectorBoard of DirectorsExecutive President psyche Financial OfficerMr. K. C. BirlaChief Manufacturing OfficerR.K. ShahChief Marketing OfficerMr. O. P. PuranmalkaCompany SecretaryMr. S. K. ChatterjeeAT THE HELM ULTRATECHThe Aditya Birla Management Corporation Private Limited is the assemblys apex decision making body and provides strategical direction to chemical group companies. Its Board of Directors comprises Mr. Kumar Mangalam Birla, Chairman Mr. S. Aga Mr. D. Bhattacharya Mr. S. K. Jain Dr. S. Misra Mr. S. Misra Dr. B. K. Singh Mr. K. K. Maheshwari Mr. Vikram Rao Mr. Ajay Srinivasa nMILESTONESpic2009 Grasims pulp and fibre division has won the extremely prestigious Asian CSR award. The Asian CSR Awards, Asias Premier CSR Awards program, is a project of the Asian Institute of Management, Manila. The Ministry of Labor and kindly Welfare, Government of Thailand will be conferred The go around Labor Relations and Welfare Award, 2009 on Indo Thai synthetical Company Limited. Birla Sun biography joint Fund has been named The Asset Management Company of the Year, India, by the Hong Kong ground magazine, The Asset, in the country awards category of their Triple an Investment Performance Awards 2009. CNBC TV18 Crisil recognized Birla Sun Life Mutual Fund as The Mutual Fund House of the Year in 2008 and 2009 (for 2007 and 2008), creating history as the nevertheless fund house to have won this recognition in two consecutive years. The Birla Sun Life law-Linked FMP won the Best Local CurrencyStructured Product-India at Triple an Investment Performance Awards 20 09. The Best Onshore Fund House India Award by Asian Investor, a Hong Kong based magazine at Asian Investor Investment Performance Awards 2009. Rajiv Gandhi Award for Eminence in Social Field, 2009 was conferred on Mrs. Rajashree Birla by Mr. Jyotiraditya Scandia (Union minister of State, Commerce Industry) on 19 August 2009. The award recognizes Mrs. Birlas path breaking work among the poor, more so in Indias villages, carried out through the Aditya Birla Centre for Community Initiatives and Rural Development. Idea Cellular wins the Economic quantify Emerging Company of the Year Award for 2009.MILESTONESpic2008 The President of India, Mrs. Pratibha Patil conferred the much coveted Rotary Inter subject acute anterior poliomyelitis Eradication Champion Award on Mrs. Rajashree Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and WHO finish upicials. The Aditya Birla Group was honored with the India Today Groups Readers Di gest Gold award in recognition of the work that truly exemplifies the highest values of society as intimately as those of Readers Digest. The award was received by Mrs. Rajashree Birla, Chairperson, and Aditya Birla warmness for Community Initiatives and Rural Development, at the Pegasus Corporate Social Responsibility Awards 2007 function.MILESTONESpic2007 Hindalco in a joint think with Alex USA Inc.Tran Works Information Services announces success of bid to acquire Minacs demesnewide. Grasim Industries Limited, India Thai Rayon Public Company Limited, Thailand and P.T. Indo Bharat Rayon, Indonesia form a JV with Hubei Jingo Wei Chemical Fibre Company, China, for VSF. Hindalco awarded the Genentech Safety Silver Award for its large(p) safety performance during 2005-06 Hindalco awarded the CII Sorabji Green military control Centre National Award for Excellence in pissing Management 2007.pic2006 Indian Rayon re-christened as Aditya Birla Novo. Aditya Birla Group to set up a w orld-class aluminum project in Orissa. The Aditya Birla Group signs a framework agreement to acquire St Anne Nackawic Pulp Mill, Canada. Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman. Completion of the implementation process to demerge the cement business of LT and completion of open offer by Grasim, with the latter acquiring controlling stake in the newly formed company UltraTech. Grasim, Nada, received the FICCI one-year Award 2003-2004 in recognition of corporate initiative in rural development.MILESTONESpic2005 Mr. Kumar Mangalam Birla, Chairman of the Group, is selected as Business Indias Businessman of the Year 2003. Mr. Kumar Mangalam Birla is selected as The Economic Times Business Leader of the year. The Group is ranked sixteenth in Indias inaugural ever survey of Great places to work in, published in Business cosmea magazine. The Groups joint venture concern, Birla Sun Life Insurance, is ranked 9th in the same study. The Group is ranked twen tieth in a study on the Best Employers in India, conducted by Hewitt Associates and Business Today. Hindalco receives the Asian CSR Award for its Rural Poverty Alleviation Program.LOCATION OF W.B.C.W IN WEST BENGALpicOrganizational environmentWest Bengal Cement Works has rail road connectivity to meet inward outward logistics requirements. The private railway siding is attached to main line of eastern railway at Durgapur, which is 8.72 KM from plant.The cement is packed in bags with the help of three packers operating round the clock. The packed cement is dispatched to various destinations by road rail. Organization stopping point Purpose To produce the cement as per foodstuffing requirement with minimum cost. Objective Zero breakdown, undecomposed Housekeeping, edifice trust support. West Bengal Cement Works is having following facilities Clinker unloading by hearts tippler (cap. 15 trips per hour) Fly ash bowers unloading system Cement mill with 1.0 million short ton per annum capacity Cement dispatch facility by road rail Clinker, Gypsum fly ash pass on by rail road respectivelyLand Detailso Factory61.67 Acreso 16 flat residential complex10202.4 Esq.o Assisted siding2830 M.o Private assisted siding2210 M.WHY DURGAPUR?West Bengal Cement Works (WBCW) is the 10th cement manufacturing unit of Ultra Tech Cement Limited, Which is located at Durgapur. RAW MATERIALSClinker Hirmi Cement WorksFly Ash Bakreswar thermal Power Station Durgapur Project Limited (DPL)Gypsum Hindi Liver Chemicals, HaldiaSlag Durgapur poise Plant (DPL) Bokaro Steel PlantPOWER GPL, DVCTRANSPORT compass north Eastern Railway, National Highway-2WATER River DamodarMARKET Local maturement of City developmentLAND 62.92 acres of substantially land for Construction.CAPITAL Huge number of situate for getting easy moneyMANPOWER Available amount of skilled and Unskilled Labors from local area DEMOCRACY Good demographic structure is found HereCEMENT PROCESSGYPSUM from Ya rd Gypsum grounderElectronic weigh feederSLAG from Yard Slag hopperFLUASH from Bin Supplied SCHENKFor accurate cadenceCLINKER from Silo Slag hopper to MillSEPAX SEPARATIONCEMENTPACKING PLANTPRODUCT MIXESPacking in 50 kg bag with electronic packer loading in truck or steering wheel PORTLAND POZZALANA CEMENTCLINKER 70-74%FLYASH 20-25%FLYASH 3-4%PORTLAND SLAG CEMENTCLINKER 50-54%SLAG 40-42%GYPSUM 3-5%Plant LayoutpicA Partial conniption of West Bengal Cement WorkspicpicONpicpic Advertising is the dissemination of information by non personal core through paid media, where the source is clearly identified as the sponsoring organization. Advertising is one of the important components of the publicity mix. It is a powerful communicating medium and a vital merchandiseing tool.FEATURES Advertising is one of the methods of forwarding mix. It is a paid mass communication, not comportmenting at a specific individual. It is salesmanship in writing or printed salesmanship. It is und ertaken to enamor the buying behavior of the clients. The communication media are diverse such as print (newspapers and magazines), send out (radio and television), and direct (mail, billboards and motion pictures).NATURE OF ADVERTISING Element of Marketing Mix Promotion Mix muckle Communication Massages Price of Advertising Sponsor ingratiatory Element of Control Identifiable Target GroupSCOPE OF ADVERTISING Effectiveness of Massages Appropriate Media Merchandise Advertising Functions Responsibility of Advertiser Fulfillment of Objectives Generates unhomogeneous Activities Advertising as an Art SciencePRIMARY FUNCTIONS OF ADVERTISING To increase sales Persuading dealers to behave Assisting dealers to stock Increase in per capita use Recognition for quality Protecting manufacturers interest To eliminate seasonal fluctuations psychiatric hospital of bushelSECONDARY FUNCTIONS OF ADVERTISING Oral support to salesman To furnish correct information Ensures return expediency Sense of security Appointment of efficient employees The scope of Advertising includes these activities such as selection of media, communication with customers, and maintenance of place loyalty and so on.Advertising Objectives Simulating Demand The current user of a product may be persuaded to increase the existing rate of product consumption. This may be reminding them just about the product, its brand and the possible advantages of the product. The second way of stimulant demand for the product is to attract new user into the foodstuff by telling them the qualities of the product and possible uses so that they may throw their brand. The third way of stimulating demand is to tell the current users about new users of the product so that customers may use the companys product for several early(a) purposes. Increasing realises Advertising does increase sale of the product. Advertising will reduce various marketing costsSpecific objectives of Advertising It introduces new produ ct to authorization customers. It promotes the brand by repeat obtain leading to brand loyalty. It increases the timing and number of uses. It builds the product and company image. It sets the trend by changing perception and behavior. It aids sales promotion campaign. It shoots up the sale and increases the market share. It answers the competitive attacks.Reminder advertising Reminding them where to buy it. Maintaining its top of mind awareness. Information Advertising Informing the market about a new product Suggesting new uses for a product. Informing the market of a charge change. Explaining how the products work. Describing the available services. Correcting the false informations. Reducing consumers fears. puddleing up a companys image. Persuasive advertising createing brand preference. Encouraging switching to your brand. Persuading customer to purchase now. Persuading customer to receive a sales call.Advertising Goals To increases sales To establish brand faithfulne ss, and To enter the target market.Behavioral goals Advertising goals aim at changing the attitude and behavior of the target audience towards a brand. Advertising goals in behavioral terms is abbreviation of the communication and decision process that will affect the desired buyer behavior. Advertising could be aimed at any of these or a communication of these intervening variables.Communication Related goals Advertising is directed at a group of users of product called the target audience. Attract attention Secure interest. Build desire for the product and finally Obtain action.Approaches for setting Advertising Objectives AIDAS model A refers to Attention I refers to Interest D refers to Desire A refers to action and S refers to SatisfactionADVERTISING COPY ELEMENTS Headlines subheading Body copy Captions Blurb or balloon Boxes and panels Slogan, Logo, Sig dispositionGUIDELINES FOR COPY WRITING Cash in on your personal experience Write from the heart Learn from the experience o f others try out the product Study competitors advertisement Study testimonials from customers Solve the prospects problem Put your subconscious mind to work Ring the changes on a successful ideaCOLOUR Colors are often use to attract attention and to enhance memory value.ADVERTISING LAYOUT PROCESSpicpicVARIOUS ADVERTISING MEDIA PRINT MEDIA Newspapers Magazines Journals exterior MEDIA Advertising Boards Vehicle advertising Electric displays Sky writing Sandwich men DIRECT charge Leaflets sales letters Folders Booklets Catalogues Brouchers BROADCASTING MEDIA Radio T.V Film Web based advertisingpicAN OVERVIEWSales promotion includes all those activities other than advertising, personal selling, public relation and publicity, that are intended to stimulate customer demand and amend the marketing performance of sellers.Need of sales promotion To secure attention towards new products. To alter the market share of a company. To avoid duplication of goods. To create awareness among c onsumers about new brands. To heart competition in the market. To create talking points for their sales force. sales PROMOTION TOOLS Contest Premium offers unhorse in free offers Free gifts with goods Picture cards Gift coupons Coupons Cross coupons Jumbo packs Money off offers Sales lettersSALES PROMOTION STRATEGYpicADVERTISING SALESPROMOTION STRATEGY interpretedBYULTRATECH CEMENT LIMITEDADITYA BIRLA GROUP AT A GLANCEo The roots of the Aditya Birla Group date back to the 19th century in the picturesque town of Pilani set amidst the Rajasthan desert. It was here that solidifying Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas. Through Indias arduous times of the 1850s, the Birla business expand rapidly.In the early part of the 20th century, our Groups founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fibre, aluminums, cement and chemicals. As a close confidante of Mahatma Gandhi, he play ed an active role in the Indian freedom struggle. He represented India at the first and second round-table conference in London, on with Gandhiji. It was at Birla House in Delhi that the luminaries of the Indian freedom struggle often met to plot the downfall of the British Raj.Aditya Vikram Birla locateting India on the world mappic A formidable force in Indian industry, Mr. Aditya Birla dared to aspiration of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969, broad before globalization became a buzzword in India. In the then vibrant and free market South East Asian countries, he ventured to set up world-class production bases. He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy order. He put Indian business on the globe, 22 years before economic liberalization was formally introduced by the former Prime Minister, Mr. Narasimha Ra o and the former Union Finance Minister, Dr. Manmohan Singh. He set up 19 companies outside(a) India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt.picQuality push Mr. B. Venugopal, Senior Vice-President, UltraTech Cement Ltd, at the inauguration of mobile concrete lab in Durgapur.UltraTech Cement, as part of its product plus services, has introduced a mobile concrete testing laboratory for ascertaining the quality of reinforcement materials and for guiding those building houses about its quality.ULTRATECH BRAND POWERExcerpts from an interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Ltd.pic In step with its global agenda, the cement business of the Aditya Birla Group, is orchestrating a coetaneous brand makeover. With UltraTech Cement, the Aditya Birla Group has established itself as not only the most respected domestic sham but also among the global leaders in cement. Associate Editor Vidyu t Kumar Ta in an exclusive interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Limited, analyses the strategy behind promoting a one brand identity of the companys cement products.Signature linepicThe name UltraTech with the signature line, The Engineers Choice, admirably captures the premium nature of the brand and its salience. According to Mr. Puranmalka, excellent product quality and customer care will remain the certification of UltraTech cement.Jaan Wahi Pehchaan NayipicKeeping pace with the current industry trend and taking the UltraTech brand to a new pedestal, the group decided to have one national brand. Birla Plus with its very stiff presence in the North was a very well known brand. Its tag line Har Nirman Ki Jaan and Is cement mein Jaan Hain had become business firm phrases. Observes Mr. Puranmalka We opted for UltraTech as the national brand because while on the one hand, it gives us the opportu nity to strengthen super C attributes of a premium brand, scale of operations and the Aditya Birla Groups reputation, it also provides an opportunity to build on the positioning chopine of expert and imagery signifying progress, cutting edge technology and modernity.StrategyAlthough cement is said to be a low-involvement category, the brand awareness in this category is very high. Major brands like ACC, Ambuja and nigh strong regional brands have been fighting for mind space. Says Mr. Puranmalka Brand awareness is the category driver. We wanted to be different and were constantly on the look out for high visibility media. We found that cricket has a broad following in our country and we wanted to explore the possibility of associating with this sport.CHAK DE STRATEGYpicIndia, the worlds largest producer of movies in as many as 10-12 different languages, provides a great opportunity for advertisers to reach the masses. Films are a great entertainment platform for most Indians. Ma ny FMCGs have encased this opportunity. The in-film branding opportunity was apply by UltraTech for the first time ever in the cement industry. The film Chak De India, promoting womens hockey in India, became an incomparable hit. In the movie UltraTech was the sponsor of the Indian womens hockey team. UltraTech branding was all over, throughout the movie.It was a striking gamble we took,says Mr. Puranmalka. Initially we were skeptical, with many big banners with big stars failing in the recent past. After a lot of deliberation, we decided to go ahead with this gamble and finally Chak De India almost became like a national anthem, with India winning the womens hockey title in reality and our cricket team winning the inaugural 20-20 World Cup.BRANDED CHANNELSSurging ahead of competition, the cement business brought in a new concept in cement marketing UltraTech construction Solutions, a one-stop shop for all construction needs. This is a unique concept and was tested in Rajkot whi ch is one of the fastest-growing cities in construction in the country today, says Mr. Puranmalka. Advocating our Plan, Build and Support philosophy, it seeks to enhance the shopping experience of customers and strengthen existing trade federations, by upgrading the service proposition. It offers a wide spectrum of end-to-end home building solutions, high quality construction materials and allied value-added services. As a business model, UltraTech Building Solutions offers home building solutions from think to completion.Basically, every customer who walks in to UltraTech Building Solutions outlet receives guidance on construction-related issues as well as value-added services like Vastu, usage of calculate software to estimate costs involved for construction, paper clearance procedures, etc. The customer gets a give reckoner of information on how to choose and buy quality construction materials. With the Rajkot success and with key scholarship points, the company intends to o pen many more outlets across the country.Measuring EffectivenessOnce the goals are well defined we need to cadence the effectiveness of all such initiatives that are undertaken from time to time, says Mr.Puranmalka. We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the bigger picture in mind. This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. incessant Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to dish out internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steering ahead of competition.Rajasthan Royals ropes in UltraTech as team sponsor Rajasthan Royals has roped in UltraTech Cement as their team sponsor. With this, the Emerging Media-owned IPL franchises sponsor roster stands at eight. Rajasthan Royals CMO Raghu Iyer, All deals are intended to be long-term. Our originally team sponsor was Bajaj Allianz but we agreed to mutually part ways amicably. UltraTech Cement will have branding on the team jerseys and team-replica merchandise. Iyer added that plans are be worked upon as to how the two parties can best take this relationship forward. As had been reported earlier by Indiantelevision.com, TCS is the franchisees technology partner. TCS will offer expertise in IT solutions to the T20 cricket team on and off the field for the next three years.The Television Plan The franchisee is planning activities with Super sport which will air the IPL in South Africa. Rajasthan Royals had earlier entered into a s trategicpartnership with the Nashua Cape Cobras. The first match will be played on 11 April. In the age preceding the encounter, there will be special features in the form of player profiles and interviews. In India the franchises partners are Aaj Tak and Times Now. The plan is to offer them special footage and capsules. Ayer added that the franchisee is in talks with several broadcasters to air their DVD. Victory will be aired on the channel. Rajasthan Royals claims that it is witnessing good sales of the two DVDs that it has launched earlier. While Road to Victory is about how the team triumphed in the IPLs inaugural edition, Access All Areas aims to give fans an idea of what goes on behind-the-scenes to make the IPL a success.picThe prime purpose of the project is to identify Advertising and sales promotion strategies of ULTRA TECH CEMENT LIMITED.The ingredient for a successful analysis is a structured questionnaire, for the better construction of analysis of the data generated from the questionnaire.The following step by step analysis is a proportionate mix of good high quality and dire views.1. How advertising is effective to increase the sales volume?Always 65%To great conclusion 25%To some point 10%To very little uttermost 0.0 non at all 0.0pic utterance As there is no magic for success and to increase sales volume and dough, Advertising is the only key.2. How advertising is effective to stimulate demand for the product?Always 60%To great fulfilment 25%To some extent 15%To very little extent 0.0 non at all 0.0pic honour Without advertising its very complex to stimulate demand for product.3. DO you sprightliness that Advertising will reduce various marketing costs?Always 55%To great extent 35%To some extent 10%To very little extent 0.0not at all 0.0picRemark Advertising is so effective to reduce various marketing costs.4. Do you feel that Advertising increases repeat purchasing?Always 70%To great extent 20%To some extent 5%To ver y little extent 5%Not at all 0.0picRemark Maximum no. of customer accepts that advertising increase repeat purchasing.5. Do you feel that Advertising informing the market about a new product?Always 85%To great extent 10%To some extent 5%To very little extent 0.0Not at all 0.0picRemark Advertising is highly effective to inform the market about new product.6. Is Advertising act as building up a companys image?Always 68%To great extent 23%To some extent 5%To very little extent 4%Not at all 0.0picRemark Advertising is a successive method to build up companys image.7. How Advertising is ministrant method for market positioning?Always 52%To great extent 25%To some extent 10%To very little extent 7%Not at all 6%picRemark Advertising is quite impressive method for market positioning.8. How Sales Promotion effectual to improve the market share of a company?Always 55%To great extent 20%To some extent 15%To very little extent 10%Not at all 0.0picRemark Sales promotion is effective policy to improve the market share of a company according to people.9. How sales promotion work to face competition in the market?Always 70%To great extent 20%To some extent 10%To very little extent 0.0Not at all 0.0picRemark Sales promotion used as effective tool to face competition in the market.10. Do you feel that Sales Promotion should attract the attention of the target audience?Always 75%To great extent 20%To some extent 5%To very little extent 0.0Not at all 0.0picRemark Sales promotion should attract the attention of the target audience to purchase particular product.ADVERTISING EFFECTIVENESSMost advertiser try to measure the communication effect of an AD that is, its potential effect on awareness, knowledge, or preference. They would also like to measure the ADS sales effect. The consumer feedback method asks consumers questions such as these1) What is the main core you get from this AD?2) How likely is it that this AD will influence you to undertake the action? 3) What works well in the AD what works poorly?4) How does the AD make you feel?5) Where is the best place to reach you with this message? Portfolio tests ask consumers to view or mind to a portfolio ofadvertisements. Recall level indicates an ads ability to stand out and to have its message understood and remembered. Laboratory tests use equipment to measure physiological reactions heartbeat, blood pressure, pupil dilation, galvanic skin response, effort to an ad.SALES EFFECT RESEARCHWhat sales are generated by an ad that increases brand awareness by 20% and brand preference by 10%? The fewer or more controllable other factors such as features and price are, the easier it is measure advertisings effect on sales. The sales squeeze is easiest to measure in direct marketing situations and hardest in brand or corporate image building advertising.Companies are generally interested in finding out whether they are overspending on advertising.Researchers try to measure t he sales impact through analyzing historical or experimental data.picSALES PROMOTION EFFECTIVENESSpicOnce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time, says Mr. Puranmalka.We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind. This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc.Mr. Puranmalka adds Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The res ults are very encouraging and you would be glad to know we are steering ahead of competition.picThe improvement in sales profit is the diaphanous for an organization. So requirement of advertising and promotional schemes is tremendous. The structure of a persuasive message can influence the effectiveness of advertising. Customers influenced by message appeals like comparative, fear and humor appeals. The designs of advertisement impress customers. Design bureau the arrangement of various parts in a pre determined order say a secular print. Advertising media should be elected carefully. Media reduces gap between customer and manufacturer. Sales promotion schemes lead to increase of sales.pic It has been observed during the course of questionnaire survey that 56% interviews suggested improvement of advertising and sales promotion techniques. Management is being advised to improve inefficiencies such as Advertising message should be meaningful. Avoid unethical advertisings. squinc h use of women as sex objects in Ads. Banned on alcohol tobacco ad. Reduce use of false claims info. Careful about well-disposed values consumer rights. These are some initial steps which improve advertising efficiency. Efficient advertising and sales promotion schemes increase profit of organization. So, it helpful to meet organization goals.pic PHILIP KOTLER, Marketing Management Monthly Magazine issued by company Mr.B.Devamaindhan, Advertising management and Sales promotion Web based informationCONCLUSION Design good layout and message of advertising to make it effective. engineer sales promotion programs to increase sales volume and repeat purchase. Care about ethical issues and social values. Provide quality service to the customers. Use reliable schemes to promote consumers.A FINANCIAL REPORT ON ULTRATECH CEMENT LIMITEDCash Flow statement of UltraTech Cement LimitedProfit before valuate 1,361.46 1,507.01 1,166.19 285.59 43.24 displace cash flow-operating activity1,457 .57 1,375.26 1,113.09 551.63 337.42 Net cash used in investing -1,645.43 -1,441.79 -1,046.25 -357.24 -87.18 activity Net cash used in fin. Activity 191.66 77.63 -38.84 -191.02 -235.81 Net inc/dec in cash and 3.80 11.10 27.99 3.37 14.43 equivalent Cash and equivalent begin of 100.69 89.59 61.60 58.23 41.83 year Cash and equivalent end of year 104.49, 100.69, 89.59, 61.60 56.6 Dividend Sheet of UltraTech CementYEARMONTH DIVIDEND(%)2009 Apr 50 2008 Apr 50 2007 Mar 40 2006 Jul 18 2005 Apr 8 2004 Sep 5 Annual results in sketch UltraTech CementLimited Mar 09 Mar 08 Mar 07 Mar 06 Mar 05 Sales 6,436.96 5,509.22 4,910.83 3,299.45 2,681.05 Operating profit 1,760.29 1,720.06 1,417.81 554.26 272.81 Interest 125.51 75.67 86.83 89.64 106.88 Gross profit 1,684.46 1,744.24 1,392.44 501.62, 188.18 EPS (Rs) 78.48 80.94 62.84 18.46 0.23 Profit loss account Mar 09 Mar 08 Mar 07 Mar 06 Mar 05 Income Operating in come 6,385.50 5,512.43 4,909.05 3,299.45 2,681.05 Expenses Material consumed 1,193.97 1,008.92 902.06 733.72 609.13 Manufacturing expenses 1,805.56 1,314.78 1,194.54 958.30 839.40 Personnel expenses 216.76 171.55 117.22 92.26 72.96 Selling expenses 1,256.46 1,143.02 1,137.66 843.99 650.98 Administrative expenses 177.93 160.03 133.93 109.57 137.36 Expenses capitalized -8.38 -13.37 - - - Cost of sales 4,642.30 3,784.93 3,485.41 2,737.84 2,309.83 Operating profit 1,743.20 1,727.50 1,423.64 561.61 371.22 Other recurring income 99.29 87.31 57.65 23.11 21.70 correct PBDIT 1,842.49 1,814.81 1,481.29 584.72 392.92 Financial expenses 134.09 81.93 92.61 96.99 128.05 Depreciation 323.00 237.23 226.25 216.03 221.78 Other write offs - - - - - Adjusted PBT 1,385.40 1,495.65 1,162.43 271.70 43.09 Tax charges384.44 499.40 383.91 55.83 -36.45 Adjusted PAT 1,000.96 996.25 778.52 215.87 79.54 Non recurring items -23.94 11.36 3.76 1.48 -77.24 Other non cash adjustments - - - 12 .41 0.55 Reported net profit 977.02 1,007.61 782.28 229.76 2.85 Earning before appropriation 2,575.14 1,782.77 962.85 239.87 20.77 Equity dividend 62.24 62.24 49.79 21.79 9.33 Preference dividend - - - - - Dividend tax 10.58 10.58 6.98 3.06 1.33 Retained earnings 2,502.32 1,709.95 906.08 215.02 10.11 SUBSTANCEObserving this financial report we say the company is in good condition financially. The gross profit of this company was 188.18 in Mar 05 and it increased 1496.28 in Mar 09. We find a steady growth of UltraTech cement limited in six year. Companys dividend jump 5 50 in six year only (2004 2009). Net profit was 2.85 in Mar 05 and 977.02 in Mar 09. Advertising expenses of UltraTech cement limited jump 605.48 point in six years (04 05).Advertising expenses of this company increases cause of advertising formulation strategy being changed. Company wants to capture potential market by good advertising and sales promotion activities.picpicpicpicpicPCS SILO1PCS SILO2BALL ner dStep 1THUMBNAIL SKETCHESSTEP 2ROUGHSTEP 3COMPREHENSIVESTEP 4PASTE UP OR MECHANICALDEFINING THE SALES PROMOTION TARGETSETTING SALES PROMOTION OBJECTIVESSETTING THE SALESPROMOTION BUDGETDEVELOPING THE SALES PROMOTION STRATEGYSELECTING TYPE OF SALES PROMOTIONCOORDINATING THE PLANEVALUATING SALES PROMOTION EFFECTIVENESSSHARE OF MARKETSHARE OF MIND AND toneSHARE OF VOICESHARE OF EXPENDITURES