Luxury Brand Economy Effect Essay

Monaco is a small country, but well cognise all over the world. All over the world it is known as a place of luxury. E very(prenominal) year a toilet of tourists sojourn Monaco to permit a vertical vacation visiting casinos, luxury restaurants and withdraw course to do a shopping in a roughly known, luxury brands. In Monaco you can find a cover of diverse luxury boutiques for every taste you can find everything from luxury cars to a luxury clothes and accessories. During the course of Luxury audit services we lease a lot nigh the services in luxury stemmas.So our goal was to divide into assemblages and to do an audit of a few(prenominal) breeds. Our group was a big adequate for such a mission, so we were thinking how to do it in a better way. And erstwhile we got a non bad(predicate) idea. agree to the entropy we received during the seminar with Guillaume Rose, in Monaco there are a lot of Russian millionaires, and they are always invited guests in different pla ces. So we stubborn to split our group on two little groups and to compare the have intercourse received in Gucci store and in Celine which are situated in the heart of Monaco, ripe the Casino and Hotel de Paris.I will share with you the Russian experience. I asked my paladin, she is from Russia, for some help in this mission. Our point was that we family couple came from Russia for my friends wedding and as we already bought a bare-ass annulus for my wife we aim to buy a new hairgrip, which must be champion of the last collections. And the second part of our group was native cut with two different scenarios in two stores. As we will analyze bordering we received a little bit different experiences. Gucci store audit Firstly we decided to audit single of the most celebrated brands in the world, Gucci.At 12. 00 we entered the store. Before entering the store, we find that the font was cleanse, with good lighting, but there were no goods exposed. Entering the store, I noticed that the briny glass door was all in hand prints and it was just 12. 00. waiver to the store and pretending a married couple, we were arguing about the situation that my wife has already a bunch of handbags and for what reason she is looking for one new. Staff in the store noticed us at once and ran to the side waving their heads as a greeting.Only the guard who was near the enter greeted us in a very courtly form. We were walk of life through the shop for 3 minutes and a half and it gives us a good opportunity to study the store. We noticed that the reception theater was clean as it is required, but there were not enough light, it gives to the store a much groomed look. And alike no music and take down no fresh flowers in the store. subsequently 3 minutes and a half we meat a sales person who greeted us and introduced himself as a David. He asked us a few open questions in order to know what we are looking for.After he listened our story he was interesting in our previous experience with Gucci brand. We pretend that we take ont know anything about Gucci. He told us some information about the brand about its uniqueness and heritage. After that David proposed a few bags, he explained the value of that model and brought all the colors for that model. Also he guaranteed that the model will be in a trend for the next few years. What was not really very good its a careless handling of the bag and he put them on one big heap.And what impressed me very much is that he even assumet show the inner part of the bag, on my opinion it is very important to know how it is inside the bah which you are going to buy for a big amount of money. As I was pretending a hubby who is not really happy to buy a new bag, I asked about the discount, and I get an answer in very polite form that there is no discount at all in Gucci store in Monaco. My pretending wife was asking me to buy the bag she liked and I was strong on my opinion.So a aft(prenominal) that dialog ue with my wife he proposed to criminal record the bag till the even out for the case if I will change my mind. This was very polite from his side. that he doesnt accompany us to the door and didnt spell to giva us a business card and to right down us into the customers database. Totally we overtake in the store 26 minutes. So in conclusion I can say that the experience I have received together with my pretending wife was far different from the French experience of my group mates. Celine store audit.The second we decided to audit was the Celine also situated in the heart of Monaco. Our story was the same, we were looking for a bag which will be good to my wifes new call which we have bought for a wedding we are invited here in Monaco. The showcase was very clean with good exposition of some goods. When we entered the store we noticed staff talking together near the cash machine, although all of them greeted us in their store. The area of the class was very clean , there were e nough light, giving a good look to the goods represented in the store.After a minute and 20-30 seconds of waiting we meat a vendor, she was Russian so we were able to speak on our native language. It impressed me very much, so I was ready to buy everything in that store. She was asking a lot of open questions, to get more information about our needs and it was colossal, because later on that she proposed a few models which were facing all our needs. She was very listening, so it helps her to realize our needs. She explained everything about the product, how to clean it and how to use it to leave it in a new condition.Of course she valued the model and showed a few some others and different colors. She knows the significant and the price for that bag without looking anywhere. But what upset me she didnt round about the brand, because we dont know anything about that brand, except that it is a luxury and expensive brand. As the bag we liked the most she proposed to book it till the next day midday, so that we can think about purchasing it. She remains courtesy even in the case of not buying that bag. She put our names in database and proposed her help for any other matters.She accompanies us to the door and wish a good day for us. We spend in that store 23 minutes and the felling was like we spend there nearly an hour, the experience we received in the Celine store was great struggle of some moments. Conclusion As our group was divided for two smaller groups in order to compare different experiences. As Russian group visiting the Gucci store we received almost a great experience. Points to improve, I would recommend to put some products on a showcases, it is needed to clean the entry glass door and if there is such a need to clean it every hour.They need to put more lights in the store, because it was excessively dark. Some fresh flowers will do only a good role and some soft music will be very great. And of course some training course for the staff. Ce line experience was really great and there is nothing to speak about. I wish them to continue in that way. The experience we received during these audits was one of the greatest. We were participating in the process not just as a customers but almost as professionals who can notice almost everything in the store. Thanks to Ozzy Monaco for a great course.