Marketing Research Proposal for Film 4 You DVD Rental Store Paper

Marketing Proposal for Film 4 You DVD renting Store - Research Paper ExampleThe firm that is analyzed in the melodic theme is Films 4 You troupe limited is a regional company with headquarters in New York. Established in the twelvemonth 1999 with strong market presence in provision of DVD rental services, Films 4 You Company limit has a track record of distributing 500 DVD consumer rental per day representing a 5% per centum in the DVD rental moving in in New York economy. DVD rentals atomic number 18 specifically are a cherished service for all age groups especially for high school students, college students, teenagers, young adults and parents who charter the DVD rental services for entertainment purposes. Major competitors in the DVD rental business accept upcoming rental stores, online rental providers and media houses that broadcast entertainment DVDs. Over the last three years, Films 4 You Ltd has experient downward revenue from its business, perhaps reasons that can be hypothetically attributed to rapid surge of online rental provide or inability of the company to meet the dynamic and changing consumers buying behaviors when it comes to DVD rental. Similar pilot market studies have ranked online stores and inadequacy to meeting customers needs as to major(ip) factors that can be attributed to the exasperate in the sales revenue of the organization. Suggests that the introduction of internet has by farthest means changed the way businesses are conducted globally. Internet has played a significant role in the nurture chain from manufacturing, distribution and retail outlets. Merrilees further adds that the main sector affected by internet is perhaps the marketing aspect. Online marketing according to this research studies is composed of the basic Ps marketing respectable as in convectional marketing, (price, product, people and place) and perhaps the online marketing could poses competitive advantage since it adequately enhances and utilize s these four components in one place. (Ducoffe, 1996) On the other hand, Film 4 You suggests that another contributing factor for the sales decline would be as a result of a shift in the consumers buying behavior. In pure competitive markets consumers vary in age, buying behavior, income, education, taste and many factors that play to inform consumers preferences. When classified, buyer buying behaviors are generally influenced by four major factors including cultural, personal, psychological and social factors. This paper presents background analysis of the perceived factors that affect Film 4 You with their respective background study, proposed objectives of the study, statement of the problem, oscilloscope and limitation of the study, methodologies used and design of the research study and significance of the study. This paper analyses on consumer behavior and government issue of online marketing as important receivable to the immediate applicability in the global business eco nomy. In addition, this research is of the specific opinion to evaluate which one the highlighted factors would be responsible for such observed business poor performance. Background information Online Marketing Marketing studies by (Merrilees, 2001)suggests that internet has revolutionized how organizations conduct their business worldwide. Its orgasm has seen a new shift in marketing paradigm around on improving the mensurate chain along manufacturing and retail to end users creating a new pattern of retail distribution channel. (Cobanoglu, Ekinci, & Park, 2003) ideally online marketing has seen such an increase and usage among consumers as a result of strong working conceive among parties involved, building strong and working relationships and recognizing the fact that the customers work to define their rules of engagement. To this far, marketing has received so lots benefit from internet. While using the basic convectional principles of marketing, the system has become much m ore preferred due to its effectiveness to enhance and correlate the Ps of marketing in much more cost-efficient manner. (Rhee & Riggins, 1999)