Corporate Strategy Essay Example for Free

Corporate Strategy Essay In Corporate Strategy, Collis and Montgomery explain there are two kinds of diversification—linked and constrained. Companies using linked diversification enter new businesses when it relates in some way to another business they are already in (it is linked to it), but does not necessarily have any connection to their other businesses. If they are using constrained diversification, however, they only enter a new business if it is based on their core resources or competencies. Companies based on linked diversification have little coherence to their overall corporate strategy, while companies using constrained diversification tend to be more focused. Constrained diversification allows companies to maximize the effect of their resources because they are shared (100). Apple uses constrained diversification. Apple is, inherently, a personal computer company (hardware and software), and their businesses utilize their competencies in developing hardware and software. The Macintosh, iPad, iPhone, iPod and AppleTV are all computers, which allows Apple to share resources between businesses. For example, the Macintosh, iPad, iPhone and AppleTV all run OS X, Apple’s operating system. This creates economies of scope, which, Collis and Montgomery point out, create cost savings for the company because their resources are shared across multiple businesses (72). Rather than just have related businesses, though, each business is a focused platform with no extraneous products or product types. The Macintosh, for example, consists of two kinds—desktop and notebook. These separate product lines each share resources and complement each other. The iMac and MacBook Pro are both primarily constructed from aluminum and glass, so not only do they share the same materials (which reduces costs), but they resemble each other, creating unity between product lines. Each platform, too, complements the other. Apple’s Macintosh computers sync their media and personal data (calendar, contacts, email) seamlessly with the other platforms. Because they work so well together, owning products from each platform benefits users by creating an experience where their devices â€Å"just work.† The platform advantage does not apply just to Apple’s devices. Through iTunes, users can purchase music, movies and television shows that syncs across all of their devices, or even do so from their iPhone or iPad. The App Store allows users to download applications for their iPhones and iPads wherever they are, and now the iBook Store, released in April, will allow them to do the same with books. Because Apple has chosen what businesses to enter carefully, these platforms reinforce the others and make them more powerful. The sum is greater than the parts. This creates a complete package for consumers to choose, and it is difficult for competitors to match. Their platform strategy makes each individual business more valuable than it would be as a separate entity. Their strategy can be improved, however. Currently, MobileMe—a service Apple offers that keeps contacts, calendar, and email in sync across multiple devices over the air—is a premium service that costs $99 per year. This is the wrong approach. Rather than a premium service, MobileMe should be free and integrated into Apple’s platforms. MobileMe should act like the â€Å"glue† that integrates the platforms and as a draw for users. Apple’s goal should be to get as many MobileMe users as possible. Once someone is happily using MobileMe across their various devices, they are less likely to switch to a competitor’s product.

EMF Radiation: Serious Health Hazard for People Essay -- Technology, E

Technology changes everything in this world. Our life has become more convenient and more efficiency which benefits by these new technology. But during this time, some people have considered about some risks of these technologies. EMF radiation is one of them. People have argued for a long time that whether EMF radiation really poses health hazard or not. I insist that EMF radiation is harmful for people’s health and particularly to young children. This opinion can be well proved by all the information I have searched and more people should know about this. First, it’s important to know what EMF radiation is. The full name of EMF is Electromagnetic fields. It’s a kind of area that we may be involved into every time we watching TV, using cell phone, turning on a light switch or using an electric appliance. EMF is a generic term of force generated by magnetic fields or electrical charges. Sometimes, EMF can be considered as a kind of radiation when release energy. When we use some electric appliances, the electromagnetic waves of these appliances will change periodically and produce enough energy to cause ionization. As we all known, ionization can dislodge orbiting electrons from atoms or break bonds which hold molecules together and then producing ions or charged particles. During this process, the production of ions or ionization in our tissues may cause direct damage to cells and cause other health risks. So EMF radiation is also called ionizing radiation. (DCMNR, 2005) This conception maybe a little bit confusing, but i t’s easy to find out that EMF really produces some extra electrons or magnetic field which we have never seen before. So scientists began to do some experiments to figure out that whether EMF has health hazar... ... kind of radiation does mobile phone product. The World Health Organization (WHO) definite the EMF radiation standard as a kind of limitation from electronic devices or of human exposure time from all kind of devices. (WHO, 2006) The exposure standard is basic standard of personal protection in maximum levels. So the EMF can be variety and uncertain. No matter the opponents aware or not, just provide for a rainy day. Technology is a double-edged sword. It can provide us convenient while it may affect our health at the same time. Fortunately, some kind of technology such like EMF radiation has been proved to be harmful and people can prevent it from now on. From my study I am sure that EMF radiation can poses a health hazard for people especially for children and teenagers. All people who really care about their health and their children should know this fact.

Historical Theory Essay

What is nursing Science? According to Barnett, nursing science is an identifiable with distinct knowledge that comprise of frameworks, theory and paradigms. In order to understand nursing science, I will discuss the historical development and explain the relationship between nursing profession and nursing science. Also, I will discuss how other disciplines can influence nursing science. This will help understand how theoretical thinking has evolved. Theory development and theory thinking was first intiated by Florence Nightingale. She presented the first nursing theory, the environmental theory. Her theory focused on the physical environment such as air, light, and warmth to restore the individuals health (George, 2011). Her work directed nursing practice for over a hundred and fifty years. As we jumped to the 1950’s, graduates from Columbia University developed the first concept of nursing theory. Theorists such as Hildegard E. Peplau, Faye Abdellah, and Lydia Hall are one of many theorists who used the biomedical model. This model focuses on what nurses do and their functional role (George, 2011). Hildegard Peplau focused on the professional relationship between the patient and nurse by focusing on the patients needs, feelings, problems and ideas. Faye Abdellah, however, focused on patient-centered care (George, 2011). While Lydia Hall uses the circle of care, core and cure. She uses the three circles to involve nurses and patients to care for illness. In the 1960s, theorists such as, Virginia Henderson, Ida Jean Orlando, and Ernestine Widenbach focused on nurse-patient relationship. Their theories focused on what nurses do and how patients perceives them (Walker and Avant, 2011). In 1965 the American Nurses Association (ANA) recommended two levels of education, the baccalaureate degree (the professional nurse), and the associated degree (the technical nurse). As a result of this, doctored prepared nurses became the next wave of nursing theorists (Walker and Avant, 2011). As we look into the 1970’s, this was an era were many theorists were first  presented, including Dorethea Orem, Jean Watson, and Patricia Benner. During this time, the understanding of research and knowledge of development increased. There was an understanding that research and theory together were required to produce nursing science. In the mid 1970s, the National League for Nursing (NLN) required all nursing schools to meet the accreditation standards by chosing, developing and implementing a conceptual framework. (George, 2011). This allowed students to apply theory to his/her nursing education (Walker and Avant, 2011). Towards the late 1970s, the first published journal, Advances in Nursing Science focuses on theory building, analysis and theory application. This journal was used as a forum for debate and discussion about theoretical thinking in nursing (Walker and Avant, 2011). This journal gave awareness of the need for concept and theory development. In the 1980s many theories were being reviewed and expanded. This was a period of major developments in nursing theory from the pre-paradigm to the paradigm period. To further the development of nursing, paradigms (models) provided perspectives in nursing practice, administration, and research (Alligod, 2011). This includes the work of Patricia Benner, Madeline Leininger, and Martha Rogers. There theories focused on the body of theoretical thought in nursing. As we get to the 1990s numerous nursing theories expaned and research studies were being tested. Middle-range theories guides clinical practice, while the circle of theory-research-practice provides the foundation of evidence-based and best practices(George, 2011). Theorists such as Martha Rogers, Ida King, and Patricia Benner, made revisions and refinements of their theories to implicate practice, research, education and the future. Now in the 21st century, nursing theory became more diverse. Diversity is now being accepted and embraced after many years of struggling with theories (George, 2011). The discipline of nursing now focuses on the humans, health, illness, relationships, therapeutics, caring, interactions, ethics and diversity, to provide a fertile ground for the development of research and evidence-based and research practices (George, 2011). Now that I have discussed the historical perspectives in nursing science, there is a relationship between nursing science and the profession. The goal of nursing science is to gain knowledge about human experiences through creative conceptualization and research. By applying nursing framework and theories will provide the foundation for professional nursing practice (George, 2011). It guides nurses in procedures, interpersonal engagement and value of professional practice. Also, Nursing theories will implement the critical thinking structures to direct clinical decision making for professional nursing and nursing practices (George, 2011). As we discussed the relationship between nursing science and the profession, theorists are influenced by other disciplines. Disciplines that theorist used are anthropology, philosophy, religion, education, social sciences and psychology. Madeline Leiniger used anthropology, philosophy, social science, religion and education to develop a discipline in transcultural nursing also known as culture care theory. Sister Callista Roy and Betty Neuman provided conceptual framework for nursing education and science (Eun-Ok,&Ju, 2012). In psychology, Nola Pender developed the Health Promotion model with the goal of achieving outcomes of health promoting behavior (George, 2011) By adapting these disciplines it allows theorists to build theories and framework in order to enhance nursing practice (George, 2011). I have explained the historical development of nursing science and the relationship between nursing science and the procession. As well as, the influences of anthropology, philosophy, psychology, social science, religion and education on nursing science to provide us and guide us in nursing practice.

Arming Teachers to Give Schools Safety Essay - 560 Words

You hear almost every day another school goes into lock down or some crazy lunatic takes a gun to school its every tragic to hear of students and teachers getting shot. You hear of parents so afraid to send their child to school or not knowing when they drop their son or daughter off it will be there last. What if we can take preventive measures to help prevent a troubled individual or make them think twice about taking a gun to school? There are many things that schools can do to secure the students inside and are being implemented, but who are the students always around? And who sees the students more than anyone else? The teachers and I believe we can do the most good by arming them with guns after the proper training and†¦show more content†¦Every time I ask parents what they think about arming teachers they have a bunch of what if’s! What if the teacher goes crazy and shoots the kids? But statistically there are more students shooting the school then teachers! T hey say â€Å"fighting fire with fire† and by putting guns in the hands of teachers isn’t the answer. I believe the case right now is only the attacker has the fire at this point, and I think we need to put the fire in the hands of the good guys like the teachers and give them a way to protect themselves and their students. I have spoken to teachers and they say if any gun man that goes into their class room wanting to hurt anyone of their students, â€Å"they have to go through me first† so most people don’t think but teachers will lay down their lives to protect their students like if they were their own children so we should give them a way to do so. Teachers with guns is already in the class room in Clarksville School District, LITTLE ROCK, Ark, and so far so good they say Fewer than a quarter of the teachers will have weapons I think that the public perception was that, you know, John Wayne was going to be up here in the classrooms teaching, and thats just not the case at all,(Clarksville superintendent Dr. David Hopkins). All teachers with guns have been through a month of training and now the school feels they are adequateShow MoreRelatedGuns in Schools855 Words   |  3 Pagesworld where school shootings did not exist. Parents could send their children to school without having to worry about them being shot. In 2013, thirty school shootings took place in the United States. The most devastating school shooting in U.S. history was the Bath School shooting. On May 18, 1927, Andrew Kehoe entered the Bath Elementary School killing thirty-eight people and injuring fifty-eight. Kehoe then returned to his truck, and committ ed suicide by using explosives. School teachers would haveRead MoreSchool Shootings Violence On Campus Or School Property1973 Words   |  8 Pagesbeen yet another school shooting? B. Well According to Everytownresearch.org Since 2013, there have been at least 178 school shootings in the United States. Granted that description includes anytime a fire arm has discharged on school property. That number averages out to about one shooting a week. C. I have been researching this topic for about a week now and during my research I found out that school shootings only make up a small percentage of youth violence on campus or school property. But everyRead MoreThe Issue Of Gun Safety1108 Words   |  5 PagesMany tragedies that involve guns on school campuses make people worry. Parents often ponder the question, â€Å"Is my child safe?† The answer is never a guaranteed which causes parents to fret. Parents should stop worrying. They need to trust school officials will protect their child or children. School officials should feel free to open-carry. There should be trained individuals, whether it is a teacher or an administrator that are trained for gun incidents. Schools, who believe that an outside personRead MoreEssay on Armed Education: Should Teachers Carry Concealed Weapons?1554 Words   |  7 Pagesconcern for him, everyone except Josh, who is our class clown. He made the decision to make a comment to our teacher t hat any other day would have broken the ice and class would have resumed. For some reason, on this particular day it was the straw that broke the camel’s back. My professor looked up from the floor and in a matter of seconds had removed a gun provided to him by the school for protection, from under his jacket, and then shot Josh before anyone could do anything to stop him. AlthoughRead MorePersuasive Essay On Gun Control1743 Words   |  7 PagesMany people argue that whether guns are the useful tool and should be allowed. The Second Amendment of the United States Constitution gives the citizens of America the right to bear arms, in other words, it is uncontrolled and legitimate that if people have any kind of guns they want. Even though the second amendment as a law permitting gun has some benefits that gives people much more protection to the future victims of gun attacks, however, many dangers also come with having the right to own a gunRead MoreGun Control Essay890 Words   |  4 Pagesas John F. Kennedy. Kennedy’s death induced the Gun Control Act of 1968 which assisted in controlling the distribution of firearms; the act did not keep away from perilous individuals. Efforts to strengthen firearm regulations while promising the safety of the nation will always be an ongoing situation addressed by the Congress. The Federal Gun Legislation Timeline states that in 1968 (2013), â€Å".... the Passage of the Gun Control Act...restricted handgun sales over state lines† (Federal Gun LegislationRead MoreTeachers and other administrators should be trained and required to carry firearms to school.2200 Words   |  9 PagesTeachers and other administrators should be trained and required to carry firearms to school. There are many school shootings happening around the world. Teachers carrying firearms could protect their students, fellow teachers, and themselves from being harmed. Teachers will be able to react more quickly while waiting for law enforcement to arrive at the scene. Having teachers and administrators carrying guns will also give students a feeling of safety and security. Just because a teacher isRead MoreConcealed Weapons in the United States1153 Words   |  5 Pagesare no objections then the candidate is required to attend a 16 hour class before obtaining their permit. In this class they do many things to increase their knowledge on gun safety. They get their picture taken, scan their fingerprints, and pay the fee for the permit. Then the leaning starts. They are taught Firearm safety, basic principles of marksmanship, care cleaning loading and unloading of concealable firearm, applicable state and federal laws, weapon handling, and understanding when to interveneRead MoreLife1071 Words   |  5 Pagesï » ¿ Why Chicago Public Schools need more Protective Measures Against School Violence Paul Cotton Baker College Online Why Chicago Schools need more Protective Measures Against School Violence Gun violence and the right to carry weapons have been two topics of heated debate over the last decade. From the violent burglaries to school shootings, the need for protection increases. The solution to end or reduce violence is not an easy task. Should societyRead MoreMaslow s Hierarchy Of Needs Theory Essay1464 Words   |  6 PagesMaslow’s hierarchy of needs theory has made a major impact in education and within classroom management within our schools. Maslow takes on a holistic approach to education and learning. He looks at the entire physical, emotional, social, and intellectual qualities of an individual and how they impact on learning. According to Maslow s hierarchy theory, the work of the classroom teacher is obvious. Before a student s cognitive needs can be met they must first fulfill their basic physiological needs

Fist Stick Knife Gun Essay - 1524 Words

Jen Jeffrey Juvenile Justice and Delinquency October 21, 2001 Critique of Fist Stick Knife Gun The Book Fist Stick Knife Gun by Geoffrey Canada is a biographical account of his childhood in the south Bronx. He and his 4 brothers were raised by only their mother. She would survive on no more than ten dollars a week. He moved several times as a child until finally landing on union avenue, the place were many of his life lessons were learned and at times applied. He learned about the ranking process of kids on union Ave. and how the only way to improve your status was to use your fists to fight your way up the chain. Looking back Geoffrey Canada notices the major shift in attitudes concerning the rules of the streets. What once was†¦show more content†¦The lower categories were the early teens and the pre teens. The early teens were just learning the rules whereas the pre teens couldnt go off of the sidewalk. Geoffrey belonged to the lowest rung, the sidewalk group. As time went on he got in many fights, sometimes with friends just to dig himself out of the bottom grou p. He soon became the kid not to challenge because he learned how to fight. The next was Stick. Their wasnt much mention of this phase in his life, but he does mention the fact that in certain circumstances, a broken bottle or a stick can be used in self defense when the opponent uses a weapon. The place where this would happen is at school. The rules of the streets still applied but the problem was many different gangs associated and congregated at his junior high. So everyone their follows different rules, some gangs might think the use of weapons is acceptable, so Union Ave. people have to adjust these circumstances and use a stick or a broken bottle to defend themselves. As he grew even older he began to notice other gangs tendencies of carrying knives. He realized that this fact changed the code of conduct. No longer would be a good fist fighter keep you from confrontation. Even the most unskilled fighter could win a fight and be on top if they knew how to swing a blade. One day Geoffrey lucked out, because he found an oldShow MoreRelated`` Fist, Stick Knife, And Gun ``1266 Words   |  6 Pagesmaster the code of conduct and or the rules of the streets in order to survive. Not to mention learning the demands of socially regarding displaying appropriate behavior when they are outside of the disorganized community. In the book, Fist, stick knife, gun, the author shared his experience of growing up in a society in which he needed to learn the code of conduct that regulated what was fair and unfair when it came to surviving and protecting himself throughout his childhood. Not only did CanadaRead More Critique of Geoffrey Canadas Fist Stick Knife Gun Essay1506 Words   |  7 PagesCritique of Geoffrey Canadas Fist Stick Knife Gun The Book â€Å"Fist Stick Knife Gun† by Geoffrey Canada is a biographical account of his childhood in the south Bronx. He and his 4 brothers were raised by only their mother. She would survive on no more than ten dollars a week. He moved several times as a child until finally landing on union avenue, the place were many of his life lessons were learned and at times applied. He learned about the ranking process of kids on union Ave. and how the onlyRead MoreAnalysis Of The Book Fist Stick Knife Gun By Geoffrey Canada Essay2179 Words   |  9 Pagesthoroughly convincing. His Book Fist Stick Knife Gun, is a great explanation of violence and poverty in late 20th century here in America’s inner cities. Of how he changed from a timid and frightened child into a young man who could hold his own in a fight in the streets, is written in a believable way. Canada actually learned the way of the streets because he grew up in the streets. All of his experiences first started when he was a child when he and his friends used their fists to settle disputes and toRead MoreThe Importance Of Teaching A Past Lesson836 Words   |  4 Pagesand students alike to understand how classroom interactions can become more meaningful. In addition to my lesson analysis, I have also included a lesson plan and its subsequent reflection. The lesson provided was an opening lesson for my Fist, Stick, Knife, Gun Unit. The intention was to lead with high levels of engagement in order for students to buy in to the upcoming Unit. In the past, my principal and new teacher mentor has suggested videos and co-operative learning strategies that will allowRead MoreI Am An Active Participant898 Words   |  4 Pagesstudents witnessed uproar after the death of Freddy Gray. While coming up with a Unit Plan, I knew it had to be relevant to what my students are currently experiencing. After conferencing with several teachers, I finally decided to teach Fist, Stick, Knife, Gun. Our Essential Q uestion for the Unit is, Where does violence come from and how can we stop it? Acknowledging what my students are going through rather than sweeping it under the rug appeals to the part of the standard that requires teachingRead MoreA Very Thoughtful Look Into Inner City Violence And The Rules Surrounding It1718 Words   |  7 Pagesis thoroughly convincing. His Book Fist Stick Knife Gun, is a great explanation of violence and poverty in late 20th century here in America. His story of how he changed from a timid and frightened child into a young man who could hold his own in a fight in the streets is written in a believable way. Canada actually learned the way of the streets because he grew up in the streets It first started when he was a child when he and his friends used their fists to settle disputes and to gain a reputationRead MoreEnding Of Huck783 Words   |  4 Pagesinto the forest, the boys had found a huge stick pile. Huck then took out his pocket knife and said â€Å"well?... Let’s get to carving.† So then all the boys proceeded to carve out wooden knifes, spears, rings, and small animals while singing. That’s when Tom said â€Å"hey, we could carve wooden guns and play cowboys and Indians!† All the boys agreed to this proposition, and so that’s exactly what the boys did for the next 45 minutes. All boys had their own wooden guns that they all made individually, and thenRead MoreRacial Profiling by Police Essay1669 Words   |  7 Pages Brent Staples’ essay, â€Å"When the Paranoids Turn Out to be Right,† acknowledges the issues of racism and racial profiling committed by police. In â€Å"Fist, Stick, Knife, Gun,† Geoffrey Canada also expresses views on this issue when he asserts that police fail to protect and serve individuals in poor neighborhoods. Staples contends, â€Å"Among the day-to-day acts of discrimination that shadow African Americans, none are more stressful or dangerous than those committed by police, some of whom treat black peopleRead MoreGeoffrey Canada and the Harlem Childrens Zone Essay1672 Words   |  7 Pagesand kept them privy to the civil rights struggles that their community was facing (AE, 2011). Growing up in Harlem was challenging. Early on, Canada knew that there was a ranking order in the South Bronx. He highlights this in his book, Fist, Stick, Knife, Gun: A Personal History of Violence in America (1995). Canada tells a story about how his two older brothers were playing at the park one day. The younger of the two boys, took off his jacket. A boy at the playground threatened the Geoffrey’sRead MoreEssay on Freedom Riders1426 Words   |  6 Pagesbut the bus got away until about six miles down the road. The mob caught up to the bus and surrounded it until Ell Cowling, a police officer, pulled out his gun and badge and the Klansman backed away. Someone from the mob had thrown a flaming device into a bus window and the bus went up in flames (Garrow 2). Two highway patrolmen fired their guns to scare the crowd and make them leave so the passengers could safely get off the bus. Only twelve riders were taken to the hospital to be treated for smoke

World War II And The Great Society - 1772 Words

Which has proven to be more impactful on American History: World War II and the New Deal, or the Vietnam War and the Great Society? Both wars were brutal and changed the lives of many Americans, and both programs, the New Deal and the Great Society, had huge impacts on the poverty rates in the United States. World War II in Europe began on September 3rd, 1939, when the Prime Minister of Britain, Neville Chamberlain, declared war on Germany. Thanks to the Allied and Axis powers systems, many of the world’s countries were involved in this massive war. Germany’s unprovoked attack on Poland was the start of World War II. The war was six years long, resulted in over 60 million deaths, and involved Germany, Italy and Japan on the side of the†¦show more content†¦At the war’s end, these factories were converted into factories where appliances and automobiles and other vary luxury items would be manufactured. There was a new, high demand for luxury items such as televisions and new houses after the war. During World War II, men AND women were both making a whole lot more money, and since this money could not be spent during war time due to rations, there was a huge amount of people spending their savings made during this time after the war, and this had a major pos itive impact on America’s economy. World War II affected American Society in so many different ways. Wartime posters and the victory in Europe caused a huge sense of patriotism in many Americans. Women were forced to begin work and became spenders. Minorities were beginning to be integrated into sports, music, and movies; and Civil rights issues for women and minorities started becoming more and more important throughout society as well. World War II’s extensive scientific research lead to many new technological advances. New inventions, new products, new understandings of life. There were also new forms of music and art that started becoming popular during the time of the Second World War such as Jazz, Blues, Western Swing, American Urban Art, and Abstract Expressionism. Politically, World War II also caused many changes. After the war, American was no

Swatch Case Study free essay sample

What do you think has been the contribution of the marketing function, the product design function and the operations function to the success of Swatch? Please explain in sufficient detail. The Swatch brand launch in the 1980s was marked by new and great styles and designs. It was originally intended to regain the market share that was lost to Japanese manufacturers. The combination of marketing and manufacturing expertise, and stylish product design was able to restore Swiss made watches as major players in the watch industry. Swatch watches are manufactured in Switzerland, which has one of the highest labor costs in the world. But because efficient manufacturing operations, like building the quartz mechanism directly into the plastic case, and using less components (less than half the number in most other watches), the company was able to produce high volumes at low costs. Fewer components also meant that the manufacture of the watch could be fully automated. We will write a custom essay sample on Swatch Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The company has a very effective marketing strategy. It has different varieties of watches for different segments (according to age of their customers). It makes sure that it has a series of new watches with different styles for every season (Spring collection, Summer collection, etc. ), every special occasion and every significant world event (like the Olympics and the World Cup). Swatches used to be available in every store at affordable prices (to re-capture the lost market share), but now the company has a different strategy to keep peoples’ interest up beyond the 80s craze it has created. It is now doing the opposite of what it did decades ago. This is due to more than one factor including the artistic design (which are sought after). Swatch capitalized on the idea of product line extensions and variations. It has also tapped famous personalities like John Lloyd Cruz and Anne Curtis (which are effective celebrity endorsers) to represent the company. Product design is also remarkable because the company hires talented designers. The designers are asked to make sure that their works of art, every design in every series, will meet the expectations of customers. For this reason, Swatch watches are popular not only in the Philippines but more so in other parts of the world. 2. How do you think Swatch compares with most watch manufacturers? Swatch’s manufacturing operations allows it to produce at relatively high volume and low variety for much of its manufacturing process. It therefore has a relatively simple and relatively cheap manufacturing operation, while at the same time allowing ‘mass fashion’ orientation of its marketing. Swatch has a higher degree of automated manufacturing (because of the high volume and the standardized products) and rely less on labor in the manufacturing process. The company can allocate more for product design, and less for direct manufacturing labor cost as compared with other companies. Swatch’s designs continue to surprise even the avid customers and it manages to maintain the excitement and continue to capture and captivate customers’ attention.